SUMMARY: "Hershey's Kisses Milk Chocolates and Hershey's Milk Chocolate Bars will start featuring 'simpler ingredients' this year, the company announced

It comes after pressure from anti-GMO activists, who claim the technology is environmentally suspect and a possible health threat"

Hershey's has announced it is pulling GMO ingredients from its most popular chocolate snacks after complaints from thousands of consumers.

Its biggest sellers, including Hershey's Kisses Milk Chocolates and Hershey's Milk Chocolate Bars, will start featuring 'simpler ingredients' this year, the U.S. confectionery giant announced last week.

The company is also dropping emulsifier polyglycerol polyricinoleate (PGPR) and artificial vanillin, the Confectionery News reported. PGPR reduces the viscosity of chocolate and is used by companies as a replacement for expensive raw ingredient cocoa butter.

The decision comes amid a growing backlash against 'Frankenfoods'. Critics of GMO (Genetically Modified Organisms) foods consider them environmentally suspect and a possible health threat.

But many in the food industry insist the foods are safe, the technology boosts food production, and its use is less environmentally harmful than traditional farming methods.

Hershey's joins other companies including General Mills, Unilever and Post Foods in responding to consumers' demand to remove GMO ingredients from products.

And just last week, Nestle announced that it will cut artificial colors and flavors from its U.S. confectionery by the end of 2015.

Hershey's acted after tens of thousands of people urged the company to drop GMO ingredients on their Facebook page and through emails in a relentless campaign led by GMO Inside.

But in a statement, John Roulac, co-chair of GMO Inside, said that Hershey's has further to go.

'Hershey's needs to take the next step and go non-GMO with all of its chocolates, and get third-party verification for non-GMO ingredients. This includes sourcing milk from cows not fed GMOs and agreeing to prohibit any synthetic biology ingredients, starting with vanilla,' he said.

SOURCE: Daily Mail Online
AUTHOR: Lydia Warren
URL: http://www.dailymail.co.uk/news/article-2966935/Hershey-s-pulls-GMO-ingr...
DATE: 26.02.2015